Pottermore is a web site for lovers of the Harry Potter universe, designed for a new generation of readers to explore the stories in a whole new way. New writings from J.K. Rowling including author’s notes, character’s back-stories, and alternative scenarios that didn’t make it into the books, are explored here in more detail than ever before!


I was initially hired by Adam & Eve to visualise concepts for the proposed web site. In an earlier version, the individual’s progress was recorded within the pages of their own personalised book. Taking inspiration from the amazing artwork of Brian Dettmer, plot revelations and items collected along the way complete cut-aways in the pages on the left-hand-side, whilst animations of key plot-points play out on surface of the page on the right. Although this interface was ultimately rejected for the site itself, the idea behind it was brought to life beautifully in this animation created by Andersen M Studio, which was commissioned to promote the launch of the web site.

The eureka moment in the development of the gate interface was using the iron-mongery to represent the story timeline as it snakes it's way through the 7 Harry Potter books. Developing this idea further, I explored ways to depict and record the users progress on the gate - spells / creatures / potions / characters / etc., and I created early concepts for some of the core pages of the site - Diagon Alley, Gringotts, House Common Rooms etc. I also developed and visualised various ways to introduce a social component by depicting the user’s current position in the storyline relative to their friends, and how users would interact with the key polt-points or 'moments' from the story.

Sadly, relocation to the other end of the country brought my involvement in this project to an end. But I worked with Adam & Eve on Pottermore for about 6 months at the beginning of the process. Dozens of incredibly talented designers, illustrators and developers were involved in it’s development and completion, but it was very rewarding to see so many of my ideas in the finished site.

pm_signspm_signs

Christine Turner
Interactive Creative Director

Adam & Eve

It is so hard to find reliable freelance designers of a very high standard and Gareth is it. His out put is extremely polished and he just 'get's it'. He is extremely enthusiastic and brings his own thoughts and ideas to any project, as well as taking on direction. He has worked with me and my creative partner on Pottermore and Foster's, especially in the development stages. He played an important part in the process and his work has been integral to the final output.

Simon Lloyd
Interactive Creative Director
Adam & Eve

We hired Gareth to help us as a Digital Designer on the J.K. Rowling's Pottermore website. His work is both accomplished and creative, he had a deep understanding of the digital space and is incredibly forthcoming with his own thoughts and direction. I would highly recommend him for any job and would work with him again in a heartbeat.